Journey to Sustainability: The Challenge of Changing Perceptions on Sustainable Manufacturing

Manufacturers often focus on the technical and logistical challenges of implementing sustainable manufacturing practices. However, the way people both inside and outside the industry perceive sustainability also introduces a range of unique challenges – and opportunities.

The way the public sees sustainability has a major impact on a manufacturer’s success – impacting sales and imposing a wide range of requirements and restrictions. Internal perception can be just as challenging to navigate – with manufacturers needing stakeholders at every level to come on board.

This second part of our sustainability series provides an overview of how perception affects and guides a manufacturer’s sustainability policies. Discover the key risks posed and the benefits of successfully handling perception. See how manufacturers can implement strategies to overcome challenges related to the perception of sustainability. 

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