Manufacturers often focus on the technical and logistical challenges of implementing sustainable manufacturing practices. However, the way people both inside and outside the industry perceive sustainability also introduces a range of unique challenges – and opportunities.
The way the public sees sustainability has a major impact on a manufacturer’s success – impacting sales and imposing a wide range of requirements and restrictions. Internal perception can be just as challenging to navigate – with manufacturers needing stakeholders at every level to come on board.
This second part of our sustainability series provides an overview of how perception affects and guides a manufacturer’s sustainability policies. Discover the key risks posed and the benefits of successfully handling perception. See how manufacturers can implement strategies to overcome challenges related to the perception of sustainability.
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